YouTube for Visual Designers: How to Attract Better-Fit Clients (Even With a Small Audience)

As an experienced designer, your work speaks volumes - but are you being seen by the right people? In this workshop, you’ll learn how to use YouTube strategically for your business and turn it into a powerful client attraction and portfolio platform - even if you’re not trying to become a “YouTuber.” Whether you’re an independent designer or leading a small agency, we’ll show you how to build a strong YouTube presence that highlights your expertise, builds trust with potential clients, and pre-qualifies them to work with you. 

From elevating your channel’s appearance to smart content strategies, this workshop will show you exactly how to make YouTube work for your business without needing to show up daily on camera or having thousands of subscribers. 

What to Expect in This Workshop: 

✅ How to set up (or refresh) a YouTube channel so it looks professional and positions you as an expert 

✅ How to strategically showcase your portfolio, case studies, and design process in a way that attracts aligned, high-quality clients 

✅ Types of videos that work best (even if you don’t like being on camera) 

✅ Simple strategies to make your videos more discoverable on YouTube and Google

✅ Q&A time to address your YouTube questions 

Who Should Attend

This session is perfect for established designers who want to expand their visibility and consistently attract better-fit clients. If your clients mostly come through referrals and/or you want an organized system for getting new eyes and clients, this is for you. 

About the Speakers

Auret Esselen and Jewel Tolentino are the founders of Essetino Media, a digital marketing and YouTube strategy agency that helps entrepreneurs grow their reach, revenue, and reputation through video. Before launching their agency, Auret and Jewel started out as freelance designers - creating websites, social media graphics, workbooks, and eLearning materials for over 1,500 clients across the globe. In 2015, they launched their YouTube channel with a $10 webcam, sharing their digital marketing and design knowledge. Today, their channel has grown to over 62,000 subscribers, reaches millions worldwide, and generates multiple revenue streams that consistently bring in five figures per month. They’ve been featured on TubeBuddy, Penji, LearnWorlds, Handmade Seller Magazine, and the Entrepreneurs International Network, and have helped over 80,000 students through their courses, coaching, and tutorials. Today, they continue to take on select design projects while helping creators, thought leaders and experts generate leads and sales through YouTube - without sacrificing their creative flow.