Using Google Analytics to Amplify Your Client Work

Date: Tuesday: November 22, 2016
Where: Noble Desktop | 594 Broadway, New York, NY 10012 | View Map
Time: 6:30 pm to 8:30 pm (6:30pm time to network, 7pm discussion begins )
Cost: 1 free ticket for members, $25.00 for non-members

There is more data available to organizations than ever before in history. The challenge is using the right web data to inform decisions and drive toward measurable goals that relate to the services your company provides. The session will bring people up the learning curve as well as provide tangible next steps that may be implemented for clients and your own web properties.

This workshop, presented by George Weiner of Whole Whale, is perfect for organizations or individuals who are getting started with or already somewhat familiar with Google Analytics, and are ready to take their analysis up a notch to improve client work/communication.


  • Understand fundamentals of Google Analytics
  • Building and using dashboard custom reports to find insights from your web traffic
  • How to integrate Google Analytics into existing services provided to clients based on Whole Whale's experience

About George Weiner

George is the Founder and CEO of Whole Whale and an adjunct professor at NYIT. George founded Whole Whale in 2010 with the goal of helping more nonprofits benefit from digital strategies. Since then, George has worked with over 65 nonprofits to increase cause awareness, multiply meaningful online engagement, and train teams to implement strategic use of data and technology. He also speaks at conferences and workshops about nonprofit technology.