MEMBERS ONLY EVENT Spark Speak: Mark O'Brien of Newfangled

Date: Tuesday: February 25, 2014
Where: Noble Desktop | 594 Broadway, New York, NY 10012 | View Map
Time: 6:30 pm to 8:00 pm (6:30 pm time to chat; 7:00 pm discussion begins)
Cost: Members only price Free

This is a Members Only Event

Spark members: We present a unique opportunity to learn from Mark O'Brien in an intimate setting. 

The Digital Lead Development Ecosystem

What is your website doing to help you gain new business? Are you helping your clients create business-generating websites?

Don't miss our members only event with Mark O'Brien, CEO of web development consulting firm Newfangled as he discusses the "Lead Development Ecosystem", which is the most efficient and accountable way for business of all sizes to market themselves. The correct synthesis of positioning, content strategy, contact strategy, your website, CRM, and marketing automation creates a system that attracts, informs, engages, and nurtures leads in the most effective way possible. Join us for this talk on the present and future of the art and science of marketing.

Mark O'Brien is the CEO of Newfangled, a web development company that has been helping marketing and design agencies plan and build lead development ecosystems since 1995. Mark speaks regularly at marketing events for the 4A's, TAAN, MarketingProfs, HOW, and Recourses, among others. Mark is also the author of, A Website That Works: How Marketing Agencies Can Create Business Generating Websites.

We are honored to have Mark present to Spark members, especially because he usually speaks at conferences with hundreds or thousands of attendees.

Not a Spark Member? Join today and get access to this very special member's-only event.

Video From This Event

After almost 20 years of helping clients develop conversion-focused websites, Mark defines the lead development ecosystem as a distillation of the six most important elements of a digital marketing platform. These are the core components and structure to make the platform tick. 1: Focused positioning. 2: Correct quality and quantity of contacts and 3: Content. You'll need to watch the video for the others and how they rank as far as importance.